Salt & Stone
A cohesive brand system and e-commerce website driving triple-digit growth for a premium body care brand.
Brief
Salt & Stone needed an ecommerce experience that evolved their brand language to improve conversions and increase revenue, as well as design stewardship for the brand across all touchpoints to ensure consistency and authenticity.
Solution
By working together on an ongoing basis, we've established a creative partnership with Salt & Stone that gives the client team direction over all digital surfaces, packaging, physical products, and in-store experiences.
Project Links
We're proud to say our website redesign contributed to 5x growth for the brand in its first year, and a conversion rate of 6.5%.
Expanding the Brand System
We’ve kept pace with their growing product line, developing package design with a comprehensive color strategy and design guidelines, now covering 50+ product SKUs.
In 2024, the brand celebrated a global launch at Sephora. We designed the in-store experience, which introduced their new Body Mist line.
Throughout our three-year partnership with Salt & Stone, we’re proud to have contributed to their brand’s success and triple-digit growth.
Related Work
Alison Roman
A centralized platform for recipes, newsletters, and editorial storytelling, built for creative independence.
Parafin
A brand system for Parafin, including strategy, visual identity, art direction, and a website.
Figma Typography
Web and social design for Figma to announce the launch of the product’s new variable fonts feature.